When first staring out, like
most I wanted to build up my facebook and twitter numbers quickly. I mentioned
this to a friend who sent me the following excerpt:
“
Internet marketing is about building relationships and gaining visibility
within your target market. Unfortunately there is something inherently
important about fan counts, and it is human nature for people to check out your
company profile on Facebook or Twitter and instantly judge them based on the
metric of followers, friends or fans. But having many fake or uninterested
followers does not help your business. So although growing your Facebook fans
or Twitter followers organically seems tedious, those who follow you may
actually care about and support your business. Using a service to quickly add
2000 fans only hurts you in the long run if you plan to do anything to market
to these fans or followers.” **
I didn't heed her advice, I went ahead and paid
for a facebook promotion and quickly found the few people that were liking my
page had also liked 1,500 or more other pages. I realize then that this excerpt holds true -
I would rather have 50 great supporters and friends as fans than 1,000 fake.
From my own personal on line experience, I would be leery
if I went to a facebook page that had 2,000 likes with no interaction on the
page.
I find it an important marketing tool to engage with my
fans - have fun, be silly, be complimentary and appreciative. The best way to see real success in social business and in life is by investing in
people. By this I mean real people and real relationships! Building a community
takes time and investment. You can never go wrong by investing in people.
Slow and steady works, my friends.
I am building, growing, and learning. My Star Dog T-shirts for Charity company is a labor of love and my passion. I would love to hear what you think about a
business page that had fake followers and any of your internet marketing tips for
small business.
